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Be Visible: Make Sure Your Customers Can Find You Online

Are you visible to your customers online? Here is a simple test to determine how well you stack up with a “universal search.” Type your company name into a search engine. Are you the master of your own...

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Google knows the color of your hat: Black Hat / White Hat SEO Strategies

JC Penney recently got its proverbial hand slapped by Google and has been banished to the bottom of organic search result listings. The company’s website was utilizing practices that while not illegal,...

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Recent Changes on WordPress: Don’t Mess with My Branding!

When delivering a branded message, the goal is to reinforce the image of your company or client. Using a consistent set of graphics, layout choices, and color palette in messaging reassures the...

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Mobile Websites: A Must

With smartphone usage growing exponentially, it is important to consider developing a mobile site to make accessing your website information easier for smartphone owners. Most often, those who visit a...

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No More .com – Brand Your Own Domain Name

ICANN, the body that coordinates Internet names, has approved one of the biggest changes ever to the Internet’s domain name system. The change will allow companies/brands to own their own name after...

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Are You Practicing Anti-Social Media?

There is more to having a social media presence than just posting statuses. Having a branded Facebook page may help cultivate an audience or garner high numbers of “likes,” but if you only post one-way...

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Matching Your Social Media Goals With Your Business Objectives

We’ve conducted our fair share of social media bootcamp sessions with clients from a variety of industries and two basic questions seem to always arise, “which social media platforms should I be using...

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